Pricing Basics for CPAs - On Demand (1 Hour)
If you find yourself working long hours and bumping up against an invisible income ceiling, you may be experiencing symptoms related to hourly billing. Endemic to the profession, hourly billing is an age-old practice but an invisible trap that appears to be completely normal.
With each passing tax season, the symptoms of hourly billing cause CPAs suffer increasingly. How do we flat-rate without getting killed on scope creep? There are so many ways to price things – how do I pick? Value-pricing is great in theory, but how do I actually get it to work in my CPA firm? How do I price intangibles?
Major Subjects Covered
- Hourly billing
- Pricing tools
- Applied pricing for CPAs
Upon completing this session you should be able to:
- Understand why hourly billing is broken
- Recognize the symptoms of hourly billing
- Know what prevents change
- Determine value
- Identify pricing tools
- Use pricing curves and menus
Instructional Delivery Method: QAS on-demand learning, including review and final exam questions. To earn credit, participants must pass the final exam with a score of 70% or better within one year of registering for this course. Participants may attempt take the final exam up to 10 times.
CPE credit: 1 hour Computer Software and Applications
- Prerequisites: None
- Program level: Intermediate
- Advance preparation: None
Who should participate: Accounting, financial, and business professionals seeking to understand effective pricing